Post by amirmukaddas on Mar 12, 2024 3:57:57 GMT -5
Today's SEO story tells of a very important website, a site that you will surely have already visited, especially if you have a small child or are expecting one. I'm talking about Nostrofiglio.it, a portal that provides advice to mothers and fathers from conception to the first years of the child's life. When internal linking doesn't work Domain authority The incoming link profile appears very good, varied and contextually adequate in terms of topical trust . The referring domains are at least 352 (Semrush data), many of which are very authoritative. A similar push, on a site already valid in terms of structure and content, produces leading positions in the pregnancy/childhood segment. One of the most interesting keywords is pregnancy tests , for which you can find as the first result on Google, a content entitled " pregnancy tests, when and which ones to do ". This article surprised me in two respects, the first is the presence of 6 spam comments with very long text containing links in non-hypertext form (which the Search Console sees anyway).
The second aspect is the presence of a prominent internal link with anchor text "pregnancy test" that moves towards this content , evidently considered the right one, the one that should position itself for the key of interest. The two small considerations are : Comment spam and related links (even if only textual) present on the page do not compromise ranking; Internal linking is not sufficient to verticalize towards another Denmark Telegram Number Data content deemed more suitable. Let's analyze the situation Under normal conditions those spam comments could be enough to worsen your rankings . It is already strange that such a central content for traffic and ranking is not monitored every day, if only because the key "pregnancy test" alone generates 33,100 monthly searches and the website is number one on Gugol . If the result persists it is probably for two reasons, one is the very authoritative incoming link profile, the other could concern what is written in the article (net of the spam text, obviously).
The second level of inference is the real reason why I decided to write this article and concerns the fact that although the page verticalizes elsewhere with a nice prominent internal link with the exact key, Google still chooses not to follow the indication you are looking for to give to the bot. How come? SEOs frequently practice exact key internal linking to orient bots towards the target content, however it must be said that under certain conditions, the idea that one or more internal links are sufficient to make Google understand where to go, it is insufficient to the extent that secondary content manages to cover one or more central search intentions , alone and better than the "target" pages. In short, moving link juice towards the target content is important, but if the target content is really useful it's much better!
The second aspect is the presence of a prominent internal link with anchor text "pregnancy test" that moves towards this content , evidently considered the right one, the one that should position itself for the key of interest. The two small considerations are : Comment spam and related links (even if only textual) present on the page do not compromise ranking; Internal linking is not sufficient to verticalize towards another Denmark Telegram Number Data content deemed more suitable. Let's analyze the situation Under normal conditions those spam comments could be enough to worsen your rankings . It is already strange that such a central content for traffic and ranking is not monitored every day, if only because the key "pregnancy test" alone generates 33,100 monthly searches and the website is number one on Gugol . If the result persists it is probably for two reasons, one is the very authoritative incoming link profile, the other could concern what is written in the article (net of the spam text, obviously).
The second level of inference is the real reason why I decided to write this article and concerns the fact that although the page verticalizes elsewhere with a nice prominent internal link with the exact key, Google still chooses not to follow the indication you are looking for to give to the bot. How come? SEOs frequently practice exact key internal linking to orient bots towards the target content, however it must be said that under certain conditions, the idea that one or more internal links are sufficient to make Google understand where to go, it is insufficient to the extent that secondary content manages to cover one or more central search intentions , alone and better than the "target" pages. In short, moving link juice towards the target content is important, but if the target content is really useful it's much better!